Usage of Text Message Codes

 

image

Text messaging campaigns rely on text message codes and short codes today. When launching a mobile marketing campaign of any sort, usage of text message codes or short codes must be provisioned through an administrator. This overseer is referred to as the Common Short Code Administration. There is an application process or provisioning process to setup all the necessary documents for a mobile marketing campaign. Short codes maybe approved by one carrier, but not by another. These standards and regulations help businesses avoid being sent mobile Spam, among other concerns.

All text message codes are now put through strict monitoring to keep everyone involved compliant to all enforceable regulations. For most these guidelines are basic and clearly enforced by the communications industries, as a whole both online or otherwise. Here is a general explanation of how usage of text message codes is monitored in the modern business world. This is all depending upon the particular industry and how text message codes impact them directly. Still the general guidelines will be true for almost all businesses or individuals using text message codes currently.

Text message codes are useful to grow mobile databases. They can be switched over to dedicated code at a later date, if the database growth legitimately warrants doing so. Text message codes and SMS short codes are key to any text messaging campaign. The simplest codes are shared short codes sent by application providers. The shared short code is less dangerous, even though it is shared with hundreds or thousands of companies simultaneously. The shared code will have safety protocols in place by design within the integrated system of the provider making the offering. All recipients are what is known as forced compliant. All are assigned a keyword on the same short code, therefore everyone involved has a vested interest in using similar best practices, if they are not compliant they will lose all or most of their business for being substandard. Everyone is protected by a safety in numbers agreement.

An example of forced compliance is having a HELP or STOP command attached to all text messages sent out. Cell phone carriers have many other commands that they require from application providers, all must be standard as part of their shared short codes. Violation of any messaging rules or sending inappropriate text messages will result in being forced off the code. This will happen in advance of the shared short code becoming jeopardized and kicked off altogether. By this method of enforcement, all parties are treated fairly and conduct themselves within accordance with less effort or costs.

Text messaging codes and common short codes are now monitored with a validation process. This process confirms that they are in overall compliance and meet with Consumer Best Practices. This is enforced by the modern CSC industry through its CSC Auditing and Monitoring Initiative. This initiative was developed to help maintain consistency between businesses, carriers, providers and users by the cell phone industry in the United States.